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2016 Mobile Ad Summit
Friday
, 
September 
27
 at 
7:00pm
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Company & Title

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2:00 PM

Opening Credits & Welcome Coffee

Enjoy a fresh cup of coffee before the presentations. We’ll be handing out pamphlets that outline this evening’s details.

European Research
Days 2020

Tue
, 
Nov 
24
 - 
Wed
, 
Nov 
25
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HOSTED BY: 

European Research Days 2020

November 24th and 25th.

Join us for a rich discussion on the future of Canada-Europe research collaboration and learn about funding and networking opportunities from both sides of the Atlantic. The event will feature panels and workshops on funding opportunities including Horizon Europe calls, ERC grants, MSCA fellowships, Canadian Tri-Council funding programs, European national government funding, COST Association, and more.


Mark your calendar to join researchers and research administrators, representatives from European embassies and consulates, Canadian universities, and more.


Speakers include
(Full list of biographies and program here)

Dr. Cristina Blanco Sío-López

Senior Global Fellow and Principal Investigator

Marie Skłodowska-Curie Actions

Descriptive text about the speaker goes here.

Dr. Ronald de Bruin


Director

European Cooperation in Science and Technology Association (COST)





Dr Ronald de Bruin was appointed Director of the COST Association on 1 June 2016. Before joining the Association, Ronald was Director of the European Institute of Innovation and Technology (EIT) and Head of Department of the European Network and Information Security Agency (ENISA). For almost eight years, he played a key role in and managing and setting up these European Union agencies from scratch.

Prior to this, he was Deputy Director of a public-private partnership platform for the Information Society in the Netherlands for over three years. His main responsibilities included drafting the annual work programs including public-private partnership projects, managing the implementation of national multi-stakeholder projects, and coordinating EU-funded projects.

For almost three years, he worked for a global COM company with top-100 clients. During his one-year stay as manager at KPMG, he worked on developing e-security services for the growing e-commerce market. He started his career as Policy Advisor for the Dutch national government, where, for three years, he was responsible for developing a national policy on e-security services, and scenarios for introducing digital TV.

He is Ambassador to Brussels for the Greenleaf Center for Servant Leadership Europe and Founding Director of the Greenleaf Center in Brussels.

Dr De Bruin has also authored several books on servant-leadership, digital television, online consumer trust and computer security. He holds a Ph.D.in Law and Computer Science, an M.Sc. in Technology Management and a B.Sc. in Electronic Engineering.

Bruno Castro


Policy Officer

European Commission's Directorate general for Education, Youth Sport and Culture

Erasmus+

  


Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.

Martina Desole

Head of International Cooperation, National Contact Point H2020

Agency for the Promotion of European Research (APRE)

Descriptive text about the speaker goes here.

Dr. Shweta Ganapati

Policy Fellow/ Policy Analyst

Corporate Planning and Policy Division

Natural Sciences and Engineering Research Council of Canada (NSERC)

Descriptive text about the speaker goes here.

Dr. Branwen Hide


Senior European Advisor

UK Research Office (UKRO)

Marie Skłodowska-Curie Actions National Contact Point


 

 

Mobile Arts conducts quantitative and qualitative research on mobile habits, market trends, and user needs across the globe.

Brian Kalakula

International Partnerships Officer

Mitacs

Descriptive text about the speaker goes here.

John Paul Kleiner


Senior Manager

German Academic Exchange Service (DAAD)





John Paul Kleiner is the Senior Manager, University Relations for the German Academic Exchange Service (DAAD) Information Point in Toronto. DAAD is Germany's national agency dedicated to international academic exchange and the world's largest provider of funding for individual academic mobility. You can learn more about DAAD and their programs for scholars at Canadian universities on the DAAD Canada website at: www.daad-canada.ca.<http://www.daad-canada.ca./>

Dr. Jan Matas

Representative

Satellite Office French National Center for Scientific Research - Université de Lyon in Canada (CNRS)

Descriptive text about the speaker goes here.

Dr. Martin Penny

Head of Unit

Physical Sciences & Engineering

European Research Council Executive Agency (ERCEA)




Descriptive text about the speaker goes here.

Dr. Clotilde Ribaut


Administrator France Canada Research Fund & France Canada Innovation Platform

Vice President Research Office

University of Ottawa

 


Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.

Luigi Scarpa de Masellis

Advisor

Economic and Commercial Affairs

Delegation of the European Union to Canada

Descriptive text about the speaker goes here.

Event Program

Tuesday, Nov 24                    Wednesday, Nov 25

9:00 AM PST / 12:00 PM EST / 6:00 PM CET

WELCOME REMARKS - 

session i: Europe-Canada Collaboration

Welcome:

Dr. Joy Johnson, President and Vice Chancellor, Simon Fraser University


Moderator: Frédéric Fournier, Counsellor (Science & Technology), Mission of Canada to the European Union


Speakers:

COST (European Cooperation in Science and Technology)
Delegation of the European Union to Canada


This session will provide an overview of the current landscape of EU-CAN collaboration, including an overview of the Horizon 2020 and Horizon Europe Framework Programme. The European Cooperation in Science and Technology (COST) will be showcasing tools for Canadian researchers to build and expand research networks for future collaboration with European researchers.

9:00 AM PST/12:00 PM EST/6:00 PM CET

session i: EUROPEAN funding opportunities 


Moderator: Viktoria Bodnarova, Worldwide Outreach Liaison, EURAXESS


Speakers:

Marie Skłodowska-Curie Actions (MSCA)

Erasmus+

European Research Council (ERC)





The session brings together speakers from key funding agencies and organizations in Europe, highlighting funding opportunities that support EU-Canada research collaborations. This panel will include presentations from the Marie Skłodowska-Curie Actions (MSCA), Erasmus+ and The European Research Council (ERC).


10:00 AM PST / 1:00 PM EST / 7:00 PM CET

session ii: Canadian Funding Opportunities

Moderator:  Aniko Takacs-Cox, Director, Research Services, Simon Fraser University


Speakers:

Social Sciences and Humanities Research Council (SSHRC) 

Natural Sciences and Engineering Research Council (NSERC)

Canadian Institutes of Health Research (CIHR)

New Frontiers in Research Fund (NFRF)

Canadian Foundation for Innovation (CFI)

 

Representatives from Canadian Tri-Council agencies as well as Canada Foundation for Innovation will present on funding programs that support EU-Canada research collaborations. This panel will be followed by 30-min parallel breakout sessions intended to interact with the presenters in a smaller group setting, get deeper insights on the funding programs and the application process. 

10:00 AM PST / 1:00 PM EST / 7:00 PM CET

session ii: national funding opportunities

Moderator: Julio Sevilla, International Projects Manager, Concordia University


Speakers:

Mitacs

German Academic Exchange Service (DAAD)

France-Canada Research Fund (FCRF)

Centre National de la Recherche Scientifique (CNRS)

 


Learn about current and upcoming calls for funding opportunities to boost collaboration with European partners from Mitacs, the DAAD (Germany), the French-Canada Research Fund (France) and the Centre National de la Recherche Scientifique (CNRS).



11:30 AM PST / 2:30 PM EST / 8:30 PM CET

Parallel breakout SESSIONS

These sessions aim to provide a space to directly interact with the representatives from the participating agencies and organizations. The sessions will delve deeper into the details of the programs and will offer an opportunity to ask questions.

 

11:00 AM PST / 2:00 PM EST / 8:00 PM CET

Parallel breakout SESSIONS

These sessions will compliment the presentations (Session I and II) by offering participants an opportunity to interact directly with the presenters and delve into more detail on the different programs and calls.


12:00 PM PST / 3:00 PM EST / 9:00 PM CET

End of program


12:00 PM PST / 3:00 PM EST / 9:00 PM CET

END OF PROGRAM


Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

About Euraxess

In an increasingly interconnected world, EURAXESS Worldwide offers you the chance to interact on a global scale. It is a networking tool supporting researchers working outside of Europe who wish to connect or stay connected with Europe. Through networking, researchers can strengthen European research and scientific cooperation with the world. Whether you want to know more about European research policy as well as mobility, funding, or further collaboration opportunities, EURAXESS Worldwide has dedicated teams in the following countries and regions ready to assist you: ASEAN (with a focus on Singapore, Thailand, Indonesia, Malaysia, and Vietnam), Australia and New Zealand, Latin America and the Caribbean (LAC, with a focus on Brazil, Argentina, Chile, Mexico, and Colombia), China, India, Japan, Korea, and North America (Canada and the United States).


About Simon Fraser University

As Canada’s engaged university, Simon Fraser University (SFU) works with partners to create, share and embrace knowledge that improves life and generates real change. We deliver a world-class education with lifelong value that shapes changemakers, visionaries and problem-solvers. We connect research and innovation to entrepreneurship and industry to deliver sustainable, relevant solutions to today’s problems. 

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